
Everything about the Fringe is promotion of your show, whether your a one man show or a cast of hundreds. Promotion is the key to getting people through your door.
Flyers are handed out by there thousands. A good flyer will be kept an held on to for later reference. Everything else ends up in the bin or the bags carried by the rubbish busters.


I'd just done a short print run of flyers just to start me off and I'd spotted someone on the High street. Richard Jobson, film director, so I headed off quickly in pursuit. "could I give you one of these, sir." then watched as he walked off, flyer in hand. From the bollard I could see that he looked at it about three or four times before he disapeared into a crowd, I think I may have got his attention.

One unusual flyer I came across was that being handed out by The Penny Dreadful's, a playing card. As a once collector of unusual playing cards I later run into one of their crew, who told me the design was something she had made up. Getting into a conversation over playing card designs over the years. I was given a full deck of cards, which I have to say was a great gesture, considering I didn't get any shots of their cast and crew on the High Street. It's hard to catch everyone.


Back to promotion. Another factor is picking something that makes you stand out from the crowd. Gimmicks and costume usually work, sometimes they don't have to be part of your show. The cast of Rabbit did just that. A fantastic coup on their part, that's why I loved them on the mile.

Other factors are important, where to stand and how much work to do to get attention. My "expert advice" I've passed on to one or two shows now over the years. Seems to help I've found out.
Pulling a promotional stunt will get you attention or arrested, I'd just go for the attention myself.

A couple of years ago one play had had no one through their doors. They thought attention to this factor would get them an audience. A streak down the High street would do the trick, not quite, high street security and the police stepped in and I believe they lost the right to flyer on the High street.
Rabbit, yes Rabbit once again I offered assistance to one day. I had offered to do a group shot for them and everyone was out on the High street.


I suggested that they keep the group together and armed with my camera I'd use my taking photos of them as the opportunity to draw people to what was happening and then they had a "crowd to flyer to." 10 to 15 minutes of playing at taking photos, when all I was doing was, just a stunt.

I'd used up the film I had in my camera, it just made things interesting.